In any event, One Million Moms' campaign was unsuccessful, as Kmart continued to air the hilarious ad. In addition, it has nearly 20 million views on YouTube. A couple of weeks later, Kmart released an ad touting their "Big Gas Savings". That commercial went on to get another six million views.
Kmart's 2013 ad campaign was so successful, that they renewed their contract with ad agency DraftFCB in August. This is their first ad under the new contract. Just in time for Christmas, it's Jingle
The ship is about to hit the fan.....
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