Late last year, the Minneapolis based Animal Humane Society printed an article in their newsletter, 'Animal Tracks', about the local cat adoption crisis. Their local facilities were over capacity with stray and surrendered felines. Luckily, the right people were reading.
MAKE is a design studio that has done commercials for Nike, Target, Best Buy, and Burger King. They are also located out of Minneapolis. A number of staff members from MAKE have adopted cats in the past from the Animal Humane Society. When they read the story, they were motivated to help promote adoptions the best way they knew how: by filming a commercial at no charge. Production started last November, and it aired for the first time about three weeks ago. It's called 'I Want...'
So far, the commercial has been viewed nearly a half of a million times on Youtube. A representative for AHS said that if the ad results in just one adoption, it's a job well done.
MAKE is a design studio that has done commercials for Nike, Target, Best Buy, and Burger King. They are also located out of Minneapolis. A number of staff members from MAKE have adopted cats in the past from the Animal Humane Society. When they read the story, they were motivated to help promote adoptions the best way they knew how: by filming a commercial at no charge. Production started last November, and it aired for the first time about three weeks ago. It's called 'I Want...'
So far, the commercial has been viewed nearly a half of a million times on Youtube. A representative for AHS said that if the ad results in just one adoption, it's a job well done.
0 comments:
Post a Comment