Minneapolis Cat Adoption PSA Goes Viral

Late last year, the Minneapolis based Animal Humane Society printed an article in their newsletter, 'Animal Tracks', about the local cat adoption crisis.  Their local facilities were over capacity with stray and surrendered felines.  Luckily, the right people were reading.

MAKE is a design studio that has done commercials for Nike, Target, Best Buy, and Burger King.  They are also located out of Minneapolis.  A number of staff members from MAKE have adopted cats in the past from the Animal Humane Society.  When they read the story, they were motivated to help promote adoptions the best way they knew how:  by filming a commercial at no charge.  Production started last November, and it aired for the first time about three weeks ago.  It's called 'I Want...'



So far, the commercial has been viewed nearly a half of a million times on Youtube.  A representative for AHS said that if the ad results in just one adoption, it's a job well done.

Interesting PSA From Singapore

In 2008, the Singapore government released two public service announcements under their "Breathe" campaign.  The purpose of the campaign was to "encourage youth to choose (breathe in) life, truth and self-expression and not succumb to (breathe out) insecurity, pessimism, pressure and judgement. “Breathe” will also brand health as exciting, vibrant and an asset youth should treasure to help them achieve their fullest potential and ambitions in life."  It appears that Singapore's Health Promotion Board, the agency that aired the commercials, doesn't view tattoos and body piercings as "self-expression".  In fact, they liken it to binge drinking:

Those tattoos are obviously fake.  You would think they could have at least found someone with real tattoos.  Then again, maybe they weren't able to find an actor that was OK with the concept of being someone "that doesn't know when to stop".