Interesting PSA From Singapore

In 2008, the Singapore government released two public service announcements under their "Breathe" campaign.  The purpose of the campaign was to "encourage youth to choose (breathe in) life, truth and self-expression and not succumb to (breathe out) insecurity, pessimism, pressure and judgement. “Breathe” will also brand health as exciting, vibrant and an asset youth should treasure to help them achieve their fullest potential and ambitions in life."  It appears that Singapore's Health Promotion Board, the agency that aired the commercials, doesn't view tattoos and body piercings as "self-expression".  In fact, they liken it to binge drinking:

Those tattoos are obviously fake.  You would think they could have at least found someone with real tattoos.  Then again, maybe they weren't able to find an actor that was OK with the concept of being someone "that doesn't know when to stop".