Within minutes, the advertising and blogging community were in an uproar. Not only did it make Kenneth Cole look like a douche, but it made the American people look like they were either mocking the protests in Egypt, or that they didn't care about them in the first place.
Later this afternoon, Mr. Cole took to his Facebook page to apologize for his earlier tweet:
I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.The damage had already been done. Oh, and by the way, he doesn't "dedicate his life to raising awareness about serious social issues". He designs shoes. At last count, he had twelve pages of comments below his apology. About 97% of them included the words "asshole, bastard, idiot or douche". Instead of apologizing on Facebook, he should be apologizing directly to the Egyptian people on Al Jazeera. Just my opinion.
Kenneth Cole, Chairman and Chief Creative Officer
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