The Hard Rock Cafe filed a lawsuit Tuesday in federal court, claiming the Hard Rock Hotel in Las Vegas has damaged it's image enough to warrant breaking their 14 year old licensing agreement. The Hard Rock Hotel has a reputation of being a hotel and casino where you can get away with things that wouldn't fly at, say the Bellagio. The HRC claims that Tru TV's show, Rehab: Party At The Hard Rock Hotel, a reality show that chronicles the Sunday afternoon pool parties at the casino, paints it's brand in a bad light.
The lawsuit says the show portrays the hotel-casino as a place that "revels in drunken debauchery" and other actions that most would find offensive.
The Hard Rock Hotel has yet to issue a statement regarding the lawsuit. Here's some video of what a typical Sunday afternoon is like at Rehab:
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