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Wednesday, September 7, 2011

Video: Does Anyone Want To Play 'Slavery: The Game'?

Yes, it looks real.  But, upon closer examination, it appears to be one sick joke.  As Joystiq noted, neither XBox or PS3 would release a video game with an AO (Adults Only) rating.  Also, the ESRB (Entertainment Software Ratings Board) has no release information for an upcoming title by the name of 'Slavery'.

Javelin Reds, the proposed developer of the game, doesn't exist.  But, as one commenter noted, "javelin reds" is an anagram of "de slavernij", which is slavery in Dutch.  The phone number associated with the developer goes to a voice mail at a Kentucky area phone number.  What is the story behind 'Slavery'?

Update:  Maybe I spoke too soon.  I noticed something odd when I embedded the video into the post.  The title of the video had changed.  I went to the video game's website, and, sure enough it was fake.  It turns out, the video is part of a viral advertising campaign.  The key was in the anagram of "Javelin Reds".  Dutch broadcaster NTR is broadcasting a series called 'De Slavernij', which is a documentary about the history of slavery and how it still exists in some parts of the world.  It debuts on September 18th.  Very clever campaign.